CRM to ERP integration

A simple definition of what is an ERP (Enterprise Resource Planning) is a set of information systems that allows the integration of certain operations of a company, especially those that have to do with production, logistics, inventory, shipping and accounting.

The ERP functions as an integrated system. Although it may have modular menus, it is a whole. That is, it is a unique program with access to a centralized database. A clear example is Prowin ERP, besides being a management program is integrated with the accounting program WINCONTA FINANCIALS, QUALYPRO quality program, among others. The data are discharged only once and are consistent, complete and common.


The purpose of ERP software is to support enterprise customers, provide rapid response times to their problems, and efficient management information enabling decision making and minimize costs. ERP-s work in all types of businesses and their selection depends on factors such as company size, type of business, processes, resources, etc…

Today the market offers 2 large groups of software solutions for business needs. One of them is what gives specialized software solutions for specific industry, and responds to specific needs. These are the ERP-s verticals. The second is the type of software used for the management of any company and has configuration options for customizing the solution to a given case. These are the ERP-s HORIZONTAL. This is the case of Prowin ERP.

As ERP and CRM integrated to achieve business success

The current market technological evolution has made available many companies specialized programs in information management. Among these programs, stresses the business management software, whose exponents are the ERP and CRM.

The ERP is useful to organize and manage all the logistics of business and information management that works within them. While CRM is used as customers management software specialized in the sales process. By providing very specific solutions for specific areas of work, they tend to be implemented separately.

However, both ICT tools are essential for any company to highlight the efficiency of its internal and external negotiations. Making applications work together can optimize data management and improve the customer experience. So, why not integrate two software in the same company?

ERP-CRM the ideal solution for businesses

Combining the two programs is a great advantage for companies that want to increase their efficiency. With the integration of these two ICT solutions can ensure the management and development of the relationship with users. And you can integrate different functions that address different areas of the company and to ensure a satisfactory user experience. So you can manage all aspects of the company. Both internal management, the ERP, such as customer relationships with CRM.

It combines an ERP and CRM in the same company, will provide a complete corporate control. Companies that use it have added value compared to its competition as the ability to predict future errors increase. Another advantage for the company to provide ERP -CRM integration is that you know the number of sales and billing in each case. Thus, an improvement in the sales process occurs.

Is it complicated to integration?

Actually, no. The reasons for saying this are that updates concerning the management of the company and customers will be made automatically. Therefore, a good working group, all users will have the updated information obtained by others at every moment.

Finally, ERP -CRM interfaces are really simple and easy to integrate. Therefore the simplicity of both programs will be learning fast and satisfying. In addition you can hire the support of an expert to advise and assist you increase profits.