Open software is causing a changes worldwide. Increasingly, more and more options available to users of this unique and revolutionary software. Among the program template that is doing its part in this process are the CRM. And far from being as small dots in the sea of new programs CRM represent a torrent in the flow.
Although the number of solutions is not so large compared with those used in conventional software if quantity if respectable and represent an opportunity for small entrepreneurs and for small businesses. This is because that although its development is limited because these platforms are free, the same is not limited or drowned by this factor.
But if something is true it is that being a product in a free system are few who invest their time and attention to improve to a level such as common software. This is because the lack of income benefit does not apply in this market. But despite that more and more small entrepreneurs who dare to try and create something for those who can not afford the tools of big business. But why do they do it?
Are they reliable?
These management solutions built for small businesses and adapted to working platforms open source are not as promising as the traditional ones. However the fact that eliminating acquisition costs and offer the flexibility of open source are already points to attract attention. But comparing what is out there with traditional that the economy may not be enough factor to encourage us.
This is because this is one of his best known strengths and finding few backup options to encourage us to use these systems brings disappointments. If we add the fact that the durability, reliability and scale of application is not as extensive as usual, disappointment takes another step. How can we recover from this and move forward relying on these systems open source solution? Recalling the basics of CRM.
What we know about CRM?
The CRM are systems that work to improve sales and strengthen businesses. However not always achieve this goal no matter how many resources are invested in them. Knowing that even the CRM systems common platforms go through this problem should relieve us a little. To achieve the purpose for which they were created these programs rather than invest, we must think of the base philosophy of CRM.
If we use a program only for the potential benefits without taking into consideration what we must do to achieve the fail objectives. We will be the same as the companies that fail in the process despite their large investments. Therefore we must understand them. CRM work for a specific purpose, to improve the relationship with customers. While it is true that many programs have more functions this is the main framework of CRM.
The options available in free software help us cover this aspect, because if they are not very well developed in the administrative areas the part on information management and customers if it is. With just upload customer data, contact forms and shopping preferences we can start our work. Then we can adapt what we know to marketing policy and begin preparations for our marketing campaigns.
Advantages of Open Source
The first of the advantages that open source CRM feature is the aforementioned availability for small businesses. These systems can be downloaded and implement free which allows those who do not have abundant resources but desire to work heading in this process. However we must remember that we should not expect too much of them, remember that in their own way, are as sample programs.
A second factor may not seem an advantage but the reality is that it is. The initial license is free but the modules can be priceless as the support. While they are lower we may seem inappropriate cancel for something that should give us free. But that is where comes into force the advantage of this.
Who perform the media or ask some fee concept of using modules do in order to improve those systems and enhance their capabilities. This means we are making an investment to improve our tool. In addition to requesting support responsible for providing it is concerned our company and can give us suggestions of how best to adapt our solution to our circumstances.
His last advantage is the flexibility of open source. Thanks to how easy it is to customize all the programs of these platforms you can see that the possibilities are many. In our case we can see how to adapt allows us to grow as a company while we see the growth of these solutions. So take advantage of these free solutions and use them in the best way, taking advantage of the efforts of those who allowed us to use in free software.